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PRODID:http://www.marketingclub-frankfurt.de/
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DTSTART:20100927T183000
DTEND:20100927T183000
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SUMMARY;CHARSET=UTF-8:MC-Wissenschaft: International Business Strategy: When West meets East (Achtung: Vortrag ist in Englisch / Diskussion auf Deutsch möglich)
LOCATION;CHARSET=UTF-8:Goethe-Universität, Campus Westend, House of Finance, Raum: DZ Bank, Grüneburgplatz 1, 60323 Frankfurt
DESCRIPTION;CHARSET=UTF-8:The nature of global business is constantly changing. Just a decade or two ago, global business was still dominated by a relatively small number of multinational companies. Today, we observe more and more small and medium-sized companies entering the global marketplace.
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