MC-Wissenschaft: International Business Strategy: When West meets East (Achtung: Vortrag ist in Englisch / Diskussion auf Deutsch möglich)
The nature of global business is constantly changing. Just a decade or two ago, global business was still dominated by a relatively small number of multinational companies. Today, we observe more and more small and medium-sized companies entering the global marketplace.
In this new stage of globalization, Asian (and in particular Chinese) firms no longer limit their role to serving as workshops for western companies. Rather, Asian companies of various industries, small and large, are gearing up to become formidable competitors of western firms in the global marketplace. For western firms it becomes increasingly important to understand the strategic management thinking that governs these new competitors.
The objective of this talk is to provide a perspective on business strategies of Asian firms. I will explore what characterizes Asian strategic management thinking and contrast it with western approaches to international business strategy. Finally, I will examine how western firms need to reappraise their view of Asian management in order to sustain their role in an ever more globalizing world.
Zeitablauf:
18.30 Uhr Empfang
19.00 Uhr Begrüßung, Vortrag, Diskussion
20.15 Uhr Networking
Ort/Uhrzeit
27.09.2010 | 18:30 Uhr
House of Finance, Raum: DZ Bank
Grüneburgplatz 1
60323 Frankfurt
Gäste-Preis
35,00 €
Der Preis von 35,00 € gilt für alle, die keine Mitglieder in einem Marketing Club sind. Unsere Gäste erhalten einen Tag nach der Veranstaltung eine Rechnung. Wer einen Gutschein hat, möchte diesen bitte - bei vorheriger Anmeldung - zur Veranstaltung mitbringen. 25 € für Junioren-Gäste (bis 35 Jahre), 15 € für Studenten-Gäste (bis 28 Jahre und Studentenausweis).
Infos zum Referenten
Dr. Olaf Rieck, Gastprofessur für BWL, Schwerpunkt Marketing, Goethe Universität Frankfurt
Dr. Rieck studied Industrial Engineering and Management (Universität Karlsruhe/ Germany, University of Auckland/New Zealand) and Economics (University of British Columbia/Canada) and holds a Ph.D. in Business Administration (University of British Columbia). Prior to joining Goethe Universität Frankfurt in 2010 as a Visiting Professor, Dr. Rieck taught IT and telecommunications management at Nanyang Technological University in Singapore. He also worked for Mercedes-Benz AG on strategic IT projects in the areas of telecommunications and business process reengineering, and he held executive teaching assignments with Korea Telecom and LG. Dr. Rieck's current research interests include internationalization strategies of global telecommunications operators, the economics of international telecommunications, and business strategies of Singaporean high-tech start-ups.
Infos zum Sponsor
Goethe Universität Frankfurt
Kontakt
Petra Schünemann
Marketing Club Frankfurt e.V.
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60326 Frankfurt am Main
